Policy · High impact4 sources

The European Commission introduces the Digital Fairness Act, which aims to curb addictive design features and manipulative "dark patterns" or face large fines (Gian Volpicelli/Bloomberg)

The Brief · written from 4 sources

The European Commission introduced the Digital Fairness Act, aimed at curbing addictive design features and manipulative dark patterns online.
Non-compliant companies face large fines under the proposed plan.
Reported measures include banning dark patterns in apps and loot boxes for minors, letting users turn off winning streaks, and requiring influencers to disclose paid promotions.

Why it matters

If adopted, the Digital Fairness Act would change how apps and online services can design engagement, monetisation and consent flows for users in the EU, forcing developers to review those features.

Who’s affected

App developers and platforms serving EU users
Game developers using loot boxes
Online services using engagement features such as streaks
Influencer marketing teams

#eu regulation
#dark patterns
#digital fairness act
#addictive design
#consumer protection
#privacy

Gian Volpicelli / Bloomberg : The European Commission introduces the Digital Fairness Act, which aims to curb addictive design features and manipulative “dark patterns” or face large fines — The European Union is debuting a new plan designed to curb practices…

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