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EU Targets Social Media Addiction and Online ‘Dark Patterns’

Bloomberg Technology · By Gian Volpicelli ·

The Brief

  • The European Union has unveiled a new plan aimed at curbing practices that manipulate people into spending more time and money online.
  • The plan specifically targets social media addiction and online 'dark patterns'.
  • The source reports the plan's debut but does not detail specific provisions or deadlines.

Why it matters

If adopted, rules against addictive design and dark patterns could change how engagement features and purchase flows are built for services available in the EU.

Who’s affected

  • Developers building social media or consumer apps serving EU users
  • Product and UX teams working on engagement and checkout flows

The European Union is debuting a new plan designed to curb practices that manipulate people into spending more time and money online.

Timeline

  1. EU debuts a new plan targeting social media addiction and online dark patterns

  2. Bloomberg Technology

    EU Targets Social Media Addiction and Online ‘Dark Patterns’

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    EU Targets Social Media Addiction and Online ‘Dark Patterns’ – The Morning Dev