Policy · High impact4 sources

Duolingo, Strava, and Ticketmaster Are All Caught Up in EU’s New Digital Fairness Rules

The Brief · written from 4 sources

The European Commission introduced the Digital Fairness Act, aimed at curbing addictive design features and manipulative dark patterns online.
Non-compliant companies face large fines under the proposed plan.
Reported measures include banning dark patterns in apps and loot boxes for minors, letting users turn off winning streaks, and requiring influencers to disclose paid promotions.

Why it matters

If adopted, the Digital Fairness Act would change how apps and online services can design engagement, monetisation and consent flows for users in the EU, forcing developers to review those features.

Who’s affected

App developers and platforms serving EU users
Game developers using loot boxes
Online services using engagement features such as streaks
Influencer marketing teams

#eu regulation
#dark patterns
#digital fairness act
#addictive design
#consumer protection
#privacy

Winning streaks can be turned off and influencers will be forced to reveal when they’re being paid under the new Digital Fairness Act aimed at tackling “dark patterns” on platforms and services.

Read the full story at wired.com ↗