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Policy · High impact4 sources

Europe wants to ban 'dark patterns' in apps and loot boxes for minors

Engadget · By Steve Dent ·

Europe wants to ban 'dark patterns' in apps and loot boxes for minors

The Brief · written from 4 sources

  • The European Commission introduced the Digital Fairness Act, aimed at curbing addictive design features and manipulative dark patterns online.
  • Non-compliant companies face large fines under the proposed plan.
  • Reported measures include banning dark patterns in apps and loot boxes for minors, letting users turn off winning streaks, and requiring influencers to disclose paid promotions.

Why it matters

If adopted, the Digital Fairness Act would change how apps and online services can design engagement, monetisation and consent flows for users in the EU, forcing developers to review those features.

Who’s affected

  • App developers and platforms serving EU users
  • Game developers using loot boxes
  • Online services using engagement features such as streaks
  • Influencer marketing teams
  • #eu regulation
  • #dark patterns
  • #digital fairness act
  • #addictive design
  • #consumer protection
  • #privacy

Europe's Digital Fairness Act targets digital practices that harm children and push people into spending more.

Read the full story at engadget.com ↗

Timeline

  1. European Commission introduces the Digital Fairness Act

  2. Bloomberg Technology

    EU Targets Social Media Addiction and Online ‘Dark Patterns’

  3. Techmeme

    The European Commission introduces the Digital Fairness Act, which aims to curb addictive design features and manipulative "dark patterns" or face large fines (Gian Volpicelli/Bloomberg)

  4. Business Latest

    Duolingo, Strava, and Ticketmaster Are All Caught Up in EU’s New Digital Fairness Rules

  5. Engadget - Technology News & Expert Reviews

    Europe wants to ban 'dark patterns' in apps and loot boxes for minors

Full coverage · 4 sources

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    Europe wants to ban 'dark patterns' in apps and loot boxes for minors – The Morning Dev