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Oura to acquire AI-native primary care startup Counsel Health for $625M

TechCrunch · By Aisha Malik ·

The Brief · written from 4 sources

  • Oura Inc. agreed to acquire Counsel Health Inc., an AI and on-demand doctor service, for $625 million.
  • Oura reported Q4 revenue growth of 153% year over year to $533 million, and FY 2026 revenue growth of 92% to $1.75 billion.
  • The deal follows Oura's postponement of its up to $2.2 billion IPO indefinitely, citing uncertainty in the IPO market.

Why it matters

The acquisition expands Oura from wearables into AI-driven primary care, which could shape how health-tracking devices connect to medical services.

Who’s affected

  • Oura users and members
  • Developers building on Oura's health data or ecosystem

The deal comes a few weeks after Oura postponed its up to $2.2 billion IPO indefinitely, citing “uncertainty in the IPO market.”

Read the full story at techcrunch.com ↗

Timeline

  1. Oura agreed to acquire Counsel Health for $625 million

  2. Bloomberg Technology

    Oura to Buy On-Demand Doctor AI Service Counsel Health; Revenue Jumps 153% in Q4

  3. Techmeme

    Oura agrees to acquire AI and on-demand doctor service Counsel Health for $625M, says Q4 revenue grew 153% YoY to $533M and FY 2026 revenue grew 92% to $1.75B (Mark Gurman/Bloomberg)

  4. AI News & Artificial Intelligence | TechCrunch

    Oura to acquire AI-native primary care startup Counsel Health for $625M

  5. Tech | The Verge

    Oura is acquiring medical AI chatbot startup Counsel Health

Full coverage · 4 sources

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    Oura to acquire AI-native primary care startup Counsel Health for $625M – The Morning Dev