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OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

TechCrunch · By Lucas Ropek ·

The Brief · written from 4 sources

  • OpenAI launched Businesses in ChatGPT in beta on 2026-11-10.
  • Business Agents let companies interact with users inside ChatGPT, e.g. for comparison shopping.
  • Companies can claim their business profiles through a new hub and manage their business information.

Why it matters

Businesses that sell or serve customers can now be discovered and contacted through ChatGPT, which changes how consumer discovery and product visibility work for them.

Who’s affected

  • E-commerce businesses in the US
  • Online service businesses in the US

What to do

  1. Claim your business profile in the new ChatGPT business hub if you are eligible.

OpenAI is looking to make ChatGPT a more robust consumer discovery engine, and a host of new features seek to empower businesses to help it do that.

Read the full story at techcrunch.com ↗

Timeline

  1. OpenAI launches Businesses in ChatGPT in beta, including Business Agents and a profile-claiming hub

  2. OpenAI News

    Introducing Businesses in ChatGPT

  3. AI | The Verge

    ChatGPT is getting verified AI ‘Business Agents’

  4. Techmeme

    OpenAI launches Businesses in ChatGPT in beta, including Business Agents for companies to interact with users and a hub where companies can claim their profiles (Jay Peters/The Verge)

  5. AI News & Artificial Intelligence | TechCrunch

    OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

Full coverage · 4 sources

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    OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google – The Morning Dev