Launch4 sources

Amazon’s AI shopping agent moves into text messages, taking orders and tracking prices

The Brief

Amazon is adding a feature to Alexa for Shopping that lets customers buy items by texting the AI assistant.
Users can describe products and/or send a photo; Alexa searches for matches and can fill a cart.
The feature is initially available by invite in the US, and Amazon said it will roll out to millions of users in coming weeks.

Why it matters

Shopping through Alexa via text messages expands how customers can place orders with Amazon's AI agent, which may affect merchants and developers building around Amazon's shopping channels.

Who’s affected

Amazon shoppers in the US
Developers and merchants selling through Amazon

#amazon
#alexa
#ai-agents
#ecommerce
#shopping

Amazon’s Alexa for Shopping agent fills a cart from a text request in this example from the company. (Amazon Image) Amazon is rolling out a new feature to let customers shop by text message — sending requests to its Alexa for Shopping AI agent, which will search for products…

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