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Meta launches an outbound calling feature for Muse, such as to businesses, available for paid US subscribers; Gemini and startup Instinct offer a similar option (Sarah Perez/TechCrunch)

Techmeme ·

Meta launches an outbound calling feature for Muse, such as to businesses, available for paid US subscribers; Gemini and startup Instinct offer a similar option (Sarah Perez/TechCrunch)

The Brief · written from 3 sources

  • Meta's consumer AI agent Muse can now place outbound calls to businesses in the US.
  • The calling feature is available only to paid US subscribers.
  • Muse can schedule appointments, make reservations and wait on hold on the user's behalf.
  • After initially testing the feature in September, Meta launched it; Gemini and startup Instinct offer a similar option.

Why it matters

Developers building or evaluating AI agents can see a consumer example of an agent making real phone calls to businesses, a use case that is gated behind a paid subscription.

Who’s affected

  • US users of Meta's Muse paid subscription

Sarah Perez / TechCrunch : Meta launches an outbound calling feature for Muse, such as to businesses, available for paid US subscribers; Gemini and startup Instinct offer a similar option — After initially testing the feature in September, Meta's consumer AI agent Muse is…

Timeline

  1. Meta initially tests the outbound calling feature in Muse

  2. Meta launches outbound calling for Muse for paid US subscribers

  3. AI News & Artificial Intelligence | TechCrunch

    Muse can now place calls to U.S. businesses — if you pay

  4. Engadget - Technology News & Expert Reviews

    Meta's Muse can now make calls on your behalf (if you have a paid subscription)

  5. Techmeme

    Meta launches an outbound calling feature for Muse, such as to businesses, available for paid US subscribers; Gemini and startup Instinct offer a similar option (Sarah Perez/TechCrunch)

Full coverage · 3 sources

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