Business3 sources
Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
The Decoder · By Maximilian Schreiner ·
The Brief · written from 3 sources
- Disney and Adobe signed a multiyear deal to build proprietary "artist-led" generative AI models.
- The models use Adobe Firefly Foundry and are meant to support Disney's production pipeline.
- The partnership reportedly gives Disney early access to the AI technology.
Why it matters
It shows large entertainment companies moving toward custom, brand-safe generative AI models built with a software vendor, which may shape how creative production tools are developed and licensed.
Who’s affected
- Creative and production teams at Disney
- Users of Adobe Firefly
- #generative-ai
- #adobe-firefly
- #disney
- #creative-tools
- #partnership
Disney and Adobe are building custom AI tools together for the entertainment giant's productions. The article Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire appeared first on The Decoder .
Timeline
Disney and Adobe announced a multiyear partnership to build proprietary artist-led generative AI models
AI | The Verge
Disney and Adobe are building generative AI tools together
Techmeme
Disney and Adobe sign a multiyear deal to build proprietary "artist-led" generative AI models with Adobe Firefly Foundry to support Disney's production pipeline (Jess Weatherbed/The Verge)
The Decoder
Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire