Business2 sources
Apple is racing to make Siri more agentic
The Verge · By Terrence O’Brien ·
The Brief · written from 2 sources
- Bloomberg's Mark Gurman reports, citing sources, that Apple CEO John Ternus wants more urgency in Apple's AI efforts.
- Ternus is reportedly pushing AI chief Craig Federighi to move beyond Siri AI tweaks toward agentic and other advanced capabilities.
- The company reportedly wants to turn Siri into a true AI agent, and the report says Federighi has already delivered a functional version of Siri AI.
Why it matters
If Apple ships a more agentic Siri, developers may need to plan for how their apps and services work with an assistant that acts on users' behalf. The sources do not give a timeline for this.
Who’s affected
- Apple platform developers
Bloomberg's Mark Gurman says CEO John Ternus is pressuring AI czar Craig Federighi to accelerate the Siri roadmap and deliver a powerful AI agent that can compete with OpenAI's Dots or Meta's Muse. While Federighi has delivered a functional version of Siri AI on an incredibly…
Timeline
Bloomberg reports that John Ternus is pressing Craig Federighi to speed up Apple's agentic AI and Siri efforts
Techmeme
Sources: John Ternus wants more urgency in Apple's AI efforts, pushing Craig Federighi to move beyond Siri AI tweaks to agentic and other advanced capabilities (Mark Gurman/Bloomberg)
AI | The Verge
Apple is racing to make Siri more agentic