Business40 comments in the community
Apple Explores Turning Siri AI Into ChatGPT Dots-Like Agent; iOS 28 Shake-Up
Bloomberg Technology · By Mark Gurman ·
The Brief
- Bloomberg reports Apple is exploring turning Siri into a true AI agent.
- The report links the plan to iOS 28 and a shake-up of the assistant.
- The plans are exploratory, so no features or release details are confirmed in the sources.
Why it matters
If Apple ships an agent-style Siri, it could change how iOS apps are reached and how users interact with assistants, but the plan is not yet confirmed.
Who’s affected
- iOS developers
- Teams building AI assistant features for Apple platforms
- iOS 28
- #siri
- #ios
- #apple
- #ai-agents
- #assistants
The company wants to turn Siri into a true AI agent.
What developers are saying
Based on 40 comments · Mostly critical
Commenters are largely skeptical, citing Siri's declining usefulness and Apple's limited AI track record. Some see Apple's integration and user base as a potential advantage, and a few hope it could broaden access to AI. Doubts also focus on whether a consumer AI business model can work and on leadership's planning approach.
- Siri quality disappointment35%
- Doubts about Apple's AI expertise20%
- Unclear AI business model15%
- Platform integration advantage15%
- Leadership and planning concerns15%
In favour
- + Apple's integration with its devices and large locked-in user base could give it an edge
- + Shortcuts support and natural-language scripting could undercut standalone AI apps
- + Apple could help democratize AI if it is done well
Concerns
- − Siri has become worse and still fails basic tasks
- − Apple has little AI expertise in a crowded field
- − Short 12 to 18 month planning horizons may not support multi-year AI work
- − A mass-consumer AI business on iOS is hard to see
“It is very disappointing what Apple has done in the past two years with Siri and AI.”
“Siri needs to be useful, period.”
“It's a crowded field and Apple has almost no expertise in AI”
Timeline
Bloomberg reports Apple exploring turning Siri AI into an agent for iOS 28
Bloomberg Technology
Apple Explores Turning Siri AI Into ChatGPT Dots-Like Agent; iOS 28 Shake-Up
Hacker News
27 points · 40 comments