# Oura to Buy On-Demand Doctor AI Service Counsel Health; Revenue Jumps 153% in Q4

Source: [Bloomberg Technology](https://www.bloomberg.com/news/articles/2026-11-10/oura-to-buy-on-demand-doctor-ai-service-counsel-health-revenue-jumps-153-in-q4) · 2026-11-10 · Industry
Page: https://themorning.dev/story/oura-to-buy-on-demand-doctor-ai-service-counsel-health-revenue-jumps-153-in-q4-2040961f5be0e1ab
Kind: business · Impact: medium

## In brief

- Oura Inc. agreed to acquire AI and on-demand doctor service Counsel Health Inc. for $625 million.
- Oura said Q4 revenue grew 153% year over year to $533 million.
- Oura said FY 2026 revenue grew 92% to $1.75 billion; the deal follows a scrapped attempt to go public.

## Why it matters

The deal moves Oura from its core business into AI-driven on-demand doctor services, which may change the scope of its health offerings.

## Timeline

- 2026-11-10: Oura agrees to acquire Counsel Health for $625 million

## Coverage

- [Oura agrees to acquire AI and on-demand doctor service Counsel Health for $625M, says Q4 revenue grew 153% YoY to $533M and FY 2026 revenue grew 92% to $1.75B (Mark Gurman/Bloomberg)](https://www.techmeme.com/261110/p37#a261110p37) — Techmeme, 2026-11-10
- [Oura to Buy On-Demand Doctor AI Service Counsel Health; Revenue Jumps 153% in Q4](https://www.bloomberg.com/news/articles/2026-11-10/oura-to-buy-on-demand-doctor-ai-service-counsel-health-revenue-jumps-153-in-q4) — Bloomberg Technology, 2026-11-10

Tags: acquisition, ai, digital health, healthcare, revenue

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Brief generated by AI (claude-haiku-5-5) from the reporting listed under Coverage. Headlines belong to their publishers. The Morning Dev – https://themorning.dev