# Oura is acquiring medical AI chatbot startup Counsel Health

Source: [Tech | The Verge](https://www.theverge.com/gadgets/1031284/oura-counsel-health-acquisition) · 2026-11-10 · Industry
Page: https://themorning.dev/story/oura-is-acquiring-medical-ai-chatbot-startup-counsel-health-cf8e950269ef3a02
Kind: business · Impact: medium

## In brief

- Oura Inc. agreed to acquire Counsel Health Inc., an AI and on-demand doctor service, for $625 million.
- Oura reported Q4 revenue growth of 153% year over year to $533 million, and FY 2026 revenue growth of 92% to $1.75 billion.
- The deal follows Oura's postponement of its up to $2.2 billion IPO indefinitely, citing uncertainty in the IPO market.

## Why it matters

The acquisition expands Oura from wearables into AI-driven primary care, which could shape how health-tracking devices connect to medical services.

## Timeline

- 2026-11-10: Oura agreed to acquire Counsel Health for $625 million

## Coverage

- [Oura is acquiring medical AI chatbot startup Counsel Health](https://www.theverge.com/gadgets/1031284/oura-counsel-health-acquisition) — Tech | The Verge, 2026-11-10
- [Oura to acquire AI-native primary care startup Counsel Health for $625M](https://techcrunch.com/2026/11/10/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m/) — AI News & Artificial Intelligence | TechCrunch, 2026-11-10
- [Oura agrees to acquire AI and on-demand doctor service Counsel Health for $625M, says Q4 revenue grew 153% YoY to $533M and FY 2026 revenue grew 92% to $1.75B (Mark Gurman/Bloomberg)](https://www.techmeme.com/261110/p37#a261110p37) — Techmeme, 2026-11-10
- [Oura to Buy On-Demand Doctor AI Service Counsel Health; Revenue Jumps 153% in Q4](https://www.bloomberg.com/news/articles/2026-11-10/oura-to-buy-on-demand-doctor-ai-service-counsel-health-revenue-jumps-153-in-q4) — Bloomberg Technology, 2026-11-10

Tags: oura, health-tech, acquisition, ai, primary-care, wearables

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