# Draft law: the EU's Digital Fairness Act would require companies to let adults disable addictive features and will target AI systems that simulate relationships (Bloomberg)

Source: [Techmeme](https://www.techmeme.com/261109/p28#a261109p28) · 2026-11-09 · Industry
Page: https://themorning.dev/story/draft-law-the-eu-s-digital-fairness-act-would-require-companies-to-let-adults-di-a93a85a772e2cb38
Kind: policy · Impact: medium

## In brief

- The EU's draft Digital Fairness Act would require companies to let adults disable addictive features.
- The draft would target AI systems that simulate relationships.
- Social media platforms face a new wave of EU curbs focused on addictive features, per Bloomberg.

## Why it matters

If adopted as drafted, platforms and AI products serving EU users would need to offer controls to turn off addictive features and comply with rules for relationship-simulating AI.

## Coverage

- [Draft law: the EU's Digital Fairness Act would require companies to let adults disable addictive features and will target AI systems that simulate relationships (Bloomberg)](https://www.techmeme.com/261109/p28#a261109p28) — Techmeme, 2026-11-09

Tags: eu, regulation, digital-fairness-act, social-media, ai

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Brief generated by AI (claude-haiku-5-5) from the reporting listed under Coverage. Headlines belong to their publishers. The Morning Dev – https://themorning.dev