# Disney and Adobe are building generative AI tools together

Source: [AI | The Verge](https://www.theverge.com/tech/1029773/disney-adobe-generative-ai-partnership) · 2026-11-09 · AI
Page: https://themorning.dev/story/disney-and-adobe-are-building-generative-ai-tools-together-86961a9937fd8746
Kind: business · Impact: medium

## In brief

- Disney and Adobe signed a multiyear deal to build proprietary "artist-led" generative AI models.
- The models use Adobe Firefly Foundry and are meant to support Disney's production pipeline.
- The partnership reportedly gives Disney early access to the AI technology.

## Why it matters

It shows large entertainment companies moving toward custom, brand-safe generative AI models built with a software vendor, which may shape how creative production tools are developed and licensed.

## Timeline

- 2026-11-09: Disney and Adobe announced a multiyear partnership to build proprietary artist-led generative AI models

## Coverage

- [Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire](https://the-decoder.com/disney-bets-on-adobes-firefly-to-create-brand-safe-ai-models-for-its-entertainment-empire/) — The Decoder, 2026-11-09
- [Disney and Adobe sign a multiyear deal to build proprietary "artist-led" generative AI models with Adobe Firefly Foundry to support Disney's production pipeline (Jess Weatherbed/The Verge)](https://www.techmeme.com/261109/p29#a261109p29) — Techmeme, 2026-11-09
- [Disney and Adobe are building generative AI tools together](https://www.theverge.com/tech/1029773/disney-adobe-generative-ai-partnership) — AI | The Verge, 2026-11-09

Tags: generative-ai, adobe-firefly, disney, creative-tools, partnership

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Brief generated by AI (claude-haiku-5-5) from the reporting listed under Coverage. Headlines belong to their publishers. The Morning Dev – https://themorning.dev